{"product_id":"from-the-ground-up","title":"From The Ground Up","description":"\r\n\t\t\r\n\t\t\r\n\t\t\u003cstyle type=\"text\/css\"\u003e.cs3388614{text-align:left;margin:0pt 0pt 10pt 0pt;line-height:1.15;text-indent:0pt} .cs95B300B{11pt;font-weight:normal;color:#000000;font-style:normal;Calibri;}\u003c\/style\u003e\r\n\t\r\n\t\u003cp class=\"cs3388614\"\u003e\u003cspan class=\"cs95B300B\"\u003eFrom The Ground Up by Jessica Hatzis and Bree Johnson is a practical, idea-sparking guide to building a brand from scratch, written by the co-founders behind frank body and cult agency Willow \u0026amp; Blake. It’s for anyone who loves smart strategy but wants it delivered with real-world honesty, not buzzwords.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cs3388614\"\u003e\u003cspan class=\"cs95B300B\"\u003e\u003co:p\u003e \u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cs3388614\"\u003e\u003cspan class=\"cs95B300B\"\u003eDrawing on their own wins (and hard lessons), Hatzis and Johnson walk through the ethos and process of brand building—how to shape a clear identity, find your audience, and set your business up to grow. Alongside their story are case studies from standout Australian entrepreneurs, with a welcome focus on women and minorities creating some of the most exciting work in the market.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cs3388614\"\u003e\u003cspan class=\"cs95B300B\"\u003e\u003co:p\u003e \u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cs3388614\"\u003e\u003cspan class=\"cs95B300B\"\u003ePerfect for entrepreneurs, marketers, creatives and side-hustlers after a branding book that’s equal parts inspiration and actionable advice.\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cs3388614\"\u003e\u003cspan class=\"cs95B300B\"\u003e\u003co:p\u003e \u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cs3388614\"\u003e\u003cspan class=\"cs95B300B\"\u003eAdd it to your shelf and start building the kind of brand people remember.\u003c\/span\u003e\u003c\/p\u003e","brand":"Dear Village","offers":[{"title":"Default Title","offer_id":52734075633940,"sku":"9781923293953","price":36.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6460\/0596\/files\/9781923293953_1.jpg?v=1783042022","url":"https:\/\/dearvillage.com.au\/products\/from-the-ground-up","provider":"Dear Village","version":"1.0","type":"link"}