From The Ground Up

From The Ground Up by Jessica Hatzis and Bree Johnson is a practical, idea-sparking guide to building a brand from scratch, written by the co-founders behind frank body and cult agency Willow & Blake. It’s for anyone who loves smart strategy but wants it delivered with real-world honesty, not buzzwords.

Drawing on their own wins (and hard lessons), Hatzis and Johnson walk through the ethos and process of brand building—how to shape a clear identity, find your audience, and set your business up to grow. Alongside their story are case studies from standout Australian entrepreneurs, with a welcome focus on women and minorities creating some of the most exciting work in the market.

Perfect for entrepreneurs, marketers, creatives and side-hustlers after a branding book that’s equal parts inspiration and actionable advice.

Add it to your shelf and start building the kind of brand people remember.