Lessons From Gin

<p>How a global industry icon was created right here in Australia — with insights, stories and recipes from a co-founder of Four Pillars Gin</p> <p>How did a small business from a regional Aussie town get voted the world’s best gin producer THREE times? Four Pillars Gin, a craft distillery in Victoria’s Yarra Valley, today is not only an Australian favourite but a global powerhouse. Co-founder Matt Jones shares the secrets behind building a brand that started as a small cult favourite and has become a world-leading success. Including stories, recipes and business lessons from a decade of gin-soaked archives, Lessons from Gin has the ingredients you need to grow your own business and brand.</p> <p>Matt tells his side of the extraordinary Four Pillars story, sharing what he and the team learned in a decade that changed the distilling industry in Australia. Taking you on his journey as a creative brand strategist during the rise of social media, he reveals how Four Pillars became a benchmark for excellence and a beloved household name. You’ll discover how true innovators think creatively and strategically, with practical models for driving incredible growth in your own career and industry.</p> <p>In Lessons from Gin, you’ll learn how to:</p> <ul> <li>Place creativity at the heart of your business</li>
<li>Design a brand that tells a story</li>
<li>Craft the kind of product excellence that wins fans and followers</li>
<li>Create experiences that engage and build a community of loyal believers</li>
<li>Develop a culture and lead a team of passionate people through a shared purpose and vision</li>
<li>Build a sustainable business anchored in genuine values and bold ambition</li>
</ul> <p>
Lessons from Gin gives Four Pillars fans real insight into how their favourite gin conquered the world. It is a must-read for entrepreneurs, business owners, marketers, and leaders in any industry who want to craft a brand that people love to want.</p>